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Intellectual Property / IP for Embedded
(broadcast:20 March 2009):
Rick Tomihiro of IPextreme talks with eg3.com about practical intellectual property for embedded systems, specifically the company's 8051 IP acquired from Mentor Graphics as well as the company's novel business model of taking tried-and-true IP from big semiconductor companies and working with these partners to repackage their IP with additional services and skillsets to make it both easy-to-use and reliable.
A big advantage is that the IP thus derived has been "field tested" as well as subject to extensive verification by the semiconductor vendors themselves.
IP available includes the 8051, ColdFire, Bluetooth, c166, and more.
About Rick Tomihiro:
Rick Tomihiro brings nearly 30 years of semiconductor design and marketing experience to IPextreme.
In the 12 years prior to joining IPextreme, Rick led the semiconductor IP marketing teams for Synopsys, IPCore and Mentor Graphics.
Earlier in his career, 1978-1996, Rick was a CPU designer for Amdahl, STC Computer Research, Tandem Computers and Chips&Technologies.
After which he was the Director of Marketing for NexGen Corporation which was later acquired by Advanced Micro Devices.
Rick holds a BS in Electrical Engineering from San Jose State University.
IPextreme licenses famous semiconductor IP (intellectual property) and methodologies developed by large semiconductor companies to chip designers worldwide.
These production-proven IP products serve both broad horizontal markets and specific verticals such as consumer and automotive, and are provided in a process-independent and EDA-neutral format for easy use by the widest range of customers.
With a decade of experience in developing, packaging, licensing and supporting IP, IPextreme offers a complete business solution that allows semiconductor companies to strategically leverage their internal IP portfolio and expand overall revenue.
Express Logic develops, markets and supports the ThreadX® real-time operating system (RTOS), NetXTCP/IP networking stack, USBX USB stack, FileX® embedded file system, and PEGX GUI toolkit for embedded applications.
ThreadX is a royalty-free, full source code, small-footprint, low-overhead RTOS that is extremely easy to learn and use. ThreadX is one of the most widely deployed RTOS products in the world, with over 1.25 billion products based on ThreadX.